Can Google Chrome Improve Your Spelling?

NOMINT have teamed up with the Google Creative Lab to create the launch video of a new Chrome Experiment, Spell Up. It's a word game that helps players improve their English using their voice. It’s a virtual spelling bee with a twist.

Google worked with game designers and teachers to make Spell Up both fun and educational. The goal of the game is to correctly spell the words you hear and stack them to build the highest word tower you can—letter by letter, word by word. The higher the tower gets, the more difficult the word challenges: You’ll be asked to pronounce words correctly, solve word jumbles and guess mystery words. You can earn bonuses and coins to level up faster. Play Spell Up and speak to learn here.

NOMINT's founder Yannis Konstantinidis says: "We love working with the Creative Lab! They always come to us with some groundbreaking but also really clear concept of some crazy new idea. With the SPELL UP video the main challenge was to create something that reflects the mechanisms of the game (an impossibly tall tower that balances on a single block of wood) while making it look as "realistic" as possible."