NOMINT’s Christos & Yannis Pack a Colourful Punch Into Cartons of Talenti for Fallon

Fallon and Talenti launch a series of explosive animated social spots directed Christos & Yannis, who are represented by London-based animation studio NOMINT.

The first in the series, Roman Raspberry, relays the story of Talenti’s first Raspberry Sorbetto. With a commitment to using artisanal methods and the finest ingredients, the team at Talenti packed so many raspberries into their ice cream machine that it broke!

In the quirky social videos, animation company NOMINT brought the story to life with a bespoke bright blue CG gelati machine. The fast-paced spot sees a whole lot of juicy, vibrantly-contrasting raspberries pummelled in to the machine until it explodes in an extravagant fashion.

“Having worked with Fallon before on a Nutchello commercial, we were delighted to be brought on board to work on Talenti,” comments NOMINT Co-Founder and one half of the directing duo Christos & Yannis, Yannis Kostantinidis.

According to the team at NOMINT, the machine and the raspberries were scrupulously simulated in CGI to make sure the film went off with a bang.

“This is a playful spot, but we wanted to make sure the raspberries were as bouncy and juicy as the ones they use at Talenti in real-life,” explains Yannis. “We rigorously tested the bounce and flight of the raspberries from different surfaces. When it came to visualising the explosion of the machine, we had a bit more free reign on the force. With a more abstract design, we could play around with the strain on the material.”

The spot is part of a series of animations that vary in style, based on the intended platform.

Succeeding Roman Raspberry, is New Flavors.  In this commercial film Christos & Yannis use their signature animation style to take viewers across a world of flavours. Emulating the hand-sourced bespoke ingredients used in Talenti, the spot takes viewers on a journey to the origins of the sumptuous flavours in the gelato and sorbetto.

The final work in the series is Sicilian Pistachio, which reverts viewers through an animated regression of the dessert’s ingredients. From the pistachio packed tub of flavoured gelato, viewers are taken back to the source of the pistachio’s growth in a story characterised by Christos & Yannis’s distinctive bursts of colour.

Talenti first opened as a store-front gelateria in Dallas, TX in 2003. Now part of the Unilever group, Talenti has since grown into the best-selling packaged gelati in the United States.