Singers, Rowers and Party-Goers Collide in a Colourful Animated Celebration for SNFestival 2018

To kick off its annual week of cultural celebrations, Athens’ Summer Nostos Festival has released a vibrant and punchy 20-second animated commercial, directed by NOMINT’s directing duo Odd Bleat.

Now in its third year, the Greek festival brings together a host of cultural acts and activities for a whole week of festivities. Free to enter for all, the cultural festival is funded by international philanthropic organisation Stavros Niarchos Foundation. Taking place 17-24th June 2018, the programme is set to include sports, music, entertainment, dance, education and arts. 

The brightly coloured and quirky promotional film captures the entire ethos of the festival. A series of vibrant two-dimensional animations seamlessly merge into one diverse and action-packed tapestry of all that SNFestival entails. Beginning with leisurely lounging characters sipping on cocktails on a grass verge, the film acts as a moving map of the festival to follow runners and rowers as they pace through the city. The uninterrupted scene also captures revellers, history fanatics and playing children before culminating in a flyover of the music festival’s line-up.  

Athens-based directing duo Odd Bleat, comprising of Yannis Zoumakis and Manos Gerogiannis, were brought on board to creatively devise the spot. On conceiving the vision for the film, Yannis Zoumakis says: “Our aim was to create a piece of work that was really unique, eye-catching and powerful, as well as showing the full range of activities that Summer Nostos Festival offers.” 

A tight deadline called for an impressive turnaround by the team, Manos Gerogiannis says: “We had ten working days to complete the project including production and pre-production. Whilst it is common for timing to be a challenge in projects, the rich and detailed visuals and vast range of events meant that this was especially demanding. However, the end result is what we originally envisioned, and we and the client are really happy with it!”

The Summer Nostos Festival 2018 promotional video is available on Summer Nostos Festival’s social channels now. 

Check out Odd Bleat’s work here.