Noah and PUMA Turn Convention Upside Down in Hilarious Winning Streak Spot

This past weekend, Chandelier Creative launched an irreverent new spot for Noah x PUMA. Directed by O Positive’s Brian Billow, the new 'Dare to unbare' campaign showcases the retro chic Noah x PUMA apparel line against the backdrop of a tennis match disrupted by a 'streaker.' The spot – 'Winning Streak' - takes its cue from the power of everyday rebellion.

“It was awesome working with a creative team who embraced being disruptive,” said Brian Billow. “Turning the streaker trope on its head was a blast. Also shooting with a hundred naked people wasn’t too bad.”

Chandelier Creative’s chief creative officer Michael Scanlon said, "Brian's work beautifully challenges the way we see the world, and with this film we wanted to be a bit poetic yet irreverent. Definitely with the intention to make people think and smile."