Peach
dlmdd
Gear Seven/Arc Studios/Shift
liahome
mo-sys
I Like Music
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Nissan's Virtual Face Paint App Goes Global for the Olympics

556

ADD TO COLLECTION

Critical Mass' Cannes Lion-winning app to ignite the passion of a global fan base

Nissan's Virtual Face Paint App Goes Global for the Olympics

Nissan's Virtual Face Paint App 'Nissan Olympics Die Hard Fan' has gone Global, allowing sports fans to show and share their national pride for the sports teams that will be heading to Rio de Janeiro for the Olympics this summer. The app has 2,000 designs that fans can use to paint their face via their smartphone or tablet. 

Nissan recently penned the widest-reaching sponsorship deal in the history of collegiate sports. 100 colleges, 100 teams, and millions of sports fans. Experience design agency Critical Mass and Nissan used fan passion and the cutting edge mobile technology to create Diehard Fan—a virtual face paint app that lets anyone put on and share their team’s game face. An overnight success and a Cannes Lions-winner, the app will now ignite the passion of global fan base as Nissan partnered with NBC for the 2016 Summer Olympics.



CREDITS

Agency / Creative
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Automotive, Cars

Critical Mass US, Wed, 20 Jul 2016 09:27:00 GMT