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Creative in association withGear Seven
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AT&T Keeps Fans Connected During March Madness

24/03/2025
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BBDO LA launches the campaign starring notable NBA and NCAA talent

AT&T shares the latest creative in its NCAA March Madness campaign. The latest TV spot for the campaign featuring Duke star Cooper Flagg.


The NCAA March Madness tournament is one of AT&T’s marquee sponsorships in its calendar - having been a proud partner of NCAA March Madness and Women’s and Men’s Final Four for over 20 years - and this year AT&T is continuing to partner with multiple notable NBA and NCAA talent to highlight AT&T’s unique promise to fans: the AT&T Guarantee. Just as March Madness guarantees thrilling upsets and bracket busters, the AT&T Guarantee promises customers the connectivity they can depend on, the deals they want and the prompt, friendly service they deserve.



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