Nissan’s Most Innovative Year Ever Continues
TBWA\Chiat\Day Los Angeles and Nissan North America have launched a new campaign in support of the 2013 Pathfinder. The campaign includes four TV spots, digital, print, OOH and radio. The Pathfinder is the second vehicle to launch as part of Nissan’s overarching “Most Innovative Year ever” campaign.
The four films showcase the latest Nissan innovations and the ways they make family lives better. 'Wouldn't it Be Cool' emphasises how Pathfinder has been re-imagined for today’s modern family, sharing its visual execution with the recently launched Altima “Wouldn't it be Cool” spot. In “Follow Me,” “Show and Tell” and “Birds,” stories of family adventure abound, with the ever-capable Pathfinder facilitating the action.
Print ads will highlight unique Pathfinder innovations, targeting enthusiasts in niche publications. Nationwide billboards and integrated partnerships with Rodale publications and ESPN/Sports Illustrated also feature the all-new Pathfinder.
The television commercials will begin airing on October 29th with the other executions breaking throughout Fall.
View the spots below:
Credits
Creative Team Credits – TBWA\Chiat\Day
Global Creative President: Rob Schwartz
Creative Director, Americas: Tito Melega
Creative Director, Americas: Karl Dunn
Creative Team Credit / TV 'Wouldn’t It Be Cool' – TBWA\Chiat\Day
Creative Director, Americas: Tito Melega
Creative Director, Americas: Karl Dunn
Creative Director: Bill Hornstein
Creative Team Credit / TV 'Follow Me' – TBWA\Chiat\Day
Senior Art Director: Alex Goulart
Senior Copywriter: Joao Medeiros
Creative Team Credit / TV 'Show & Tell' – TBWA\Chiat\Day
Art Director: Chris Jones
Copywriter: John C. Baker
Creative Team Credit / TV 'Birds' – TBWA\Chiat\Day
Art Director: Dave Estrada
Copywriter: Nick Ciffone
Creative Team Credit / OOH – TBWA\Chiat\Day
Senior Art Director: Liz Levy
Copywriter: Alex Delyle
Art Director: Chase Madrid
Art Director: Stephen Giem
Creative Team Credit / Print – TBWA\Chiat\Day
Art Director: Bernice Chao
Copywriter: Rick Utzinger
Creative Team Credit / Digital – TBWA\Chiat\Day Senior
Copywriter: Alex Goulart
Senior Art Director: Joao Medeiros
Copywriter: Rick Utzinger Art Director: Bernice Chao
Creative Team Credit / Social – TBWA\Chiat\Day
Senior Copywriter: Alex Goulart
Senior Art Director: Joao Medeiros
Art Director: Bernice Chao
Art Director: Kate O’Connor
Copywriter: Donna Ko
Copywriter: Rick Utzinger
Account Team Credits – TBWA\Chiat\Day
Managing Director, Americas: Peter Bracegirdle
Account Director: Jimmy Jung
Account Director: Bonnie Schwartz
Account Director: Craig Werwa
Management Supervisor: James Aardahl
Management Supervisor: Val Tyll
Account Supervisor: Jennifer Boswell
Account Supervisor: Jeanann Grubbs
Account Supervisor: Liz Lefler
Account Supervisor: Laura Stayt
Account Executive: Lindsay Fischler
Account Executive: Natalie Huffman
Account Executive: Peter Johnston
Assistant Account Executive: Dana Fors Assistant Account Executive: Theo Hunter Product Strategy Director: Joel Weeks
Business Managers: Robin Rossi, Nora Cicuto
Art Producer: Anna Willman
Print Credits
Producer: Gary Sanchez , Kim Callahan
Project Manager: Alice Pavilsko
Arthaus Retouching Producer: Eric Ortega
Arthaus Digital Artists: Rick Legorreta & Yin Ulmen
E-Graphics, Production Coordinator: Bob Hezlep
Studio Designers: Paul Russell and Riki Komachi
Copy Editors: Scott Roberts and Laurie Fisher
Digital Credits - TBWA\Chiat\Day
Director of Creative Technology: Ricardo Diaz
Director of Digital Production: Chincha Evans
Executive Producer: Peter Bassett
Producer: Celeste Jones
Developers: Jefferson Jones, Chris Ha, Greg Carr
Film Credits
Executive Director of Integrated Production: Richard O’Neill
Executive Producer: Elaine Hinton
Senior Producer: Carrie Schaer
Producer: Katie Johnson
Producer: Anne Kurtzman
Production Company, 'Wouldn’t It Be Cool' – RSA Films, Inc.
Director: Carl Rinsch
President: Jules Daly
VP / Executive Producer: Marjie Abrahams
Producer: Julien Lemaitre
Head of Production: Elicia Laport
West Coast Sales Representative: Holly Ross
Editorial Company, 'Wouldn’t It Be Cool' – Cut + Run LA
Editor: Frank Effron
Executive Producer / Managing Director: Michelle Burke
VFX Company, 'Wouldn’t It Be Cool' – Home VFX Executive Producer: Chris Fieldhouse
Producer: Aron Hjartarson

Production Company, 'Follow Me' & 'Show & Tell' – Park Pictures
Director / DP: Lance Acord
Executive Producer: Jackie Kelman Bisbee
Executive Producer: Mary Ann Marino
Head of Production: Dinah Rodriguez
Line Producer: Caroline Kousidonis
Production Supervisor: Bobby Olose
Editorial Company, 'Follow Me' & 'Show & Tell' – Nomad Editorial
Editor: Tom Muldoon
Editor: John Murray
Executive Producer: Susye Melega
VFX Company, 'Follow Me' & 'Show & Tell' – Eight VFX
Executive Producer: Baptiste Andreiux
Executive Producer: Shira Boardman
Producer: Donna Langston
Production Company, 'Birds' – MJZ, Inc.
Director: Nicolai Fugslig
Executive Producer: Emma Wilcockson
In House Production Manager: Rania Hattar
Producer: Martha Davis
Editorial Company, 'Birds' – Final Cut Los Angeles
Editor: Rick Russell
Executive Producer: Suzie Ramirez
VFX Company, 'Birds' – Method Studios
Executive Producer: Krystina Wilson
VFX Supervisor: Andy Boyd
