Nissan Creates Giant Snow Globe Experience Around the All-New 2019 Nissan Altima

Nissan recently launched an immersive 40-foot Snow Globe experience that highlighted the All-New 2019 Nissan Altima with available Intelligent All-Wheel Drive. The Impossibly Smart Snow Globe featured a dynamic physical cityscape and an accompanying multi-sensory indoor snow experience to bring the story to life. The experience was located next to the Oculus, one of the most visually stunning buildings in the world.

Consumers were able to enter the Snow Globe from the outside and experience the All-New 2019 Nissan Altima in various city inspired weather scenes. The structure replicates a larger-than-life snow globe with programmed moments of actual snow falling within the space to create a magical Instagrammable moment both inside and out. Visitors were encouraged to share their photos on social media using the hashtag #ImpossiblySmart.

The virtual weather conditions that took place during this experience highlighted the All-New 2019 Nissan Altima with available I-AWD technology that allows the vehicle to adapt and redistribute power regardless of road conditions. The different scenes were enhanced by audio transitions that include birds for sun and wind blowing for snow.

The project, developed by experiential agency, Fake Love, HelloSociety and The New York Times Company in partnership with TBWA and OMD was open to the public from December 13th to December 16th.