Nike Knits a Billboard

The revolution of ‘Flyknit’ continues this summer with the Nike Free Flyknit Running Shoe, which combines the second skin fit of Flyknit construction and the ultimate flexibility of Nike Free.

 

 

 

 

To introduce this powerful combination of innovation to consumers in China, Nike and Wieden+Kennedy Shanghai developed a 10-day live installation on a prominent billboard in Shanghai.

 

Over the course of the installation, the sock-like Free Flyknit was ‘knitted’ thread by thread over a bare foot by four installation professionals, all of whom were kitted out in the latest Nike gear. All this was captured in a time-lapse film.

 

 

 

 

Credits

 

WIEDEN+KENNEDY SHANGHAI
ECD: Michael Simons. Achilles Li
CD: Terence Leong
CW: Jimmy Chen
Art Director: Fish Ho, Dino Xu
Designers: Ricky Li
Project Manager: Yvette Ho
Producer: Angie Wong, Rony Shao
Print Production: Stone Xue
Cameramen: Jacky Mei, Michael Wu
Editor: Jacky Mei
Retoucher: Chang Qing Lee
Account Serving: Jim Zhou, Chuck Xu, Dino Xu
Planner: Rodion Yudasin, Charinee Chairasmisak
Production Company:
Shanghai Viawon Exhibition Co., Ltd.