Nigel Vaz Appointed to Lead Razorfish and SapientNitro in EMEA

Publicis.Sapient today announced an integrated leadership structure designed to further advance the already strong positions of Razorfish and SapientNitro in EMEA by providing clients of both brands with the broadest set of capabilities available via the Publicis.Sapient platform.

Leveraging a ‘two brands, one community, one platform’ approach will enable both Razorfish and SapientNitro to maintain their strong cultures, while at the same time better serving clients by creating an integrated leadership model that allows the brands to seamlessly access vast skills and capabilities across the Publicis.Sapient platform. Clients of each brand will continue to work with existing teams, while now having access to the widest possible pool of talent, technology capability, and IP.

Alan Herrick, CEO of Publicis.Sapient, said, “Our objective with Publicis.Sapient is bold but simple. We will combine across the platform for clients considering large scale digital transformation, or we will leverage the enormous capability and skill of the platform for the benefit of each brand and their clients. This is a new model, but one perfectly suited for a changing landscape, one governed by connectedness and configuration. Rigid structures are ill suited for the digital world.”

Across EMEA, Razorfish and SapientNitro will operate in five distinct geographies: DACH (Germany, Austria, Switzerland); France; Italy; Sweden & the Nordics; and the UK. Collective capabilities in Creative, Strategy and Technology will operate across both agency brands – leveraging capabilities across geographies so as to provide clients with superior service and increased scale.

Nigel Vaz, SVP and Managing Director for SapientNitro in Europe will lead both Razorfish and SapientNitro in EMEA, working closely with the global Razorfish and SapientNitro leadership teams.

Vaz added, “As the scope and scale of what clients require from their partners continues to grow, it becomes paramount that those partners have access to the broadest possible set of capabilities, technology expertise and leading intellectual property. We are excited to extend the strengths of Razorfish and SapientNitro and to create an integrated leadership structure that allows us to leverage the strength of the Publicis.Sapient platform to help our clients across EMEA transform in a digitally disrupted environment.”