As cities around the world start getting covered by a red, snow-like red flurry falling from the sky, people take to the streets to practise tennis, as if it were winter’s first snow. The world is now the biggest clay court ever…
Created by Publicis Conseil, produced by Iconoclast and serviced by Primo Content, director Nico Perez Veiga captures a Christmas-like spirit in mid-May, building up a refreshing, real and relatable feeling of thrill and anticipation in this imaginative and cinematic piece.
The spot features professional players Félix Auger-Aliassime, Luca Van Assche and Diede de Groot.