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NFL Stadium Ushers Find the Perfect Dietz and Watson Snacks for Super Bowl Sunday
01/02/2024
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Marketing & PR
New York, USA
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Red Tettemer O’Connell + Partners campaign shares tips to make the 'living room' experience as good as being in the stadium
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Super Bowl Sunday is all about good food, good company - did we mention good food? While football is of course the star of the show, fans will also flock to the TV screen to watch the half-time show and commercials, of course. Well, this year, (an) Usher will be in the house with highlight-worthy entertainment that’ll rival any halftime show.

While we can’t control which teams make it to the big game each year, we can control our Super Bowl spread. And with a little help from (an) Usher, Dietz and Watson is serving up all the game day recipes. 

In partnership with independent agency Red Tettemer O’Connell + Partners (RTO+P), the Philly-based meats and cheese purveyor Dietz and Watson recruited four real NFL stadium Ushers to point us in the direction of the perfect Dietz & Watson products and tips to make the 'living room' gametime experience as awesome as being in the stadium. 

Need to please lots of people with different sandwich preferences? There’s an Usher for that - and he’s making a six-foot hoagie with different flavours at each foot, like fan-favourite buffalo chicken, go-to Italian specialties like salami and prosciutto and even your uncle Dave and his must-have London broil roast beef.

“Dietz & Watson is always looking for new ways to help fans enjoy the Big Game - creating Deli Deli, gameday meat and cheese delivery; and Dietz Nuts, the perfect fun snack for the game,” Said Steve Red, Co-CCO at RTO+P. “And this year we thought, who better than (an) Usher, to make the game day experience the best and most delicious it can be?”

"At Dietz & Watson, we love to go all-in for game day, as our portfolio of products make a diverse and easy entertainment spread,” says Lauren Eni, CMO of Dietz & Watson. “This year, we tapped our resident football ushers to help us share our favourite big game recipes - all while getting us pumped for the game. From classic Buffalo Chicken hoagies to trendy charcuterie, we want viewers to know we have quality options for everyone."

Want to surprise and delight your guests so they talk about this day for weeks to come? There’s an Usher for that, too! And they’ll place a bag of Dietz Nuts under guest's seats before they arrive (apologies in advance if this becomes your nephew’s new favourite phrase). Or wow your friends and family with your charcuterie skills featuring Dietz & Watson’s delicious, flavoured cheddars like buffalo wing, bacon horseradish and hatch Chile chicken. Your personal Dietz & Watson usher is sure to make you the host with the most.  

The campaign features four videos that will run across paid social including TikTok, Snapchat, Reddit and Pinterest plus teaser content from our initial casting sessions with our real NFL Ushers. 

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