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NFL Players, Coaches and Legends Unite for Self-Shot Covid-19 PSA

30/03/2020
Advertising Agency
Los Angeles, USA
915
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League, players, coaches and legends donate and encourage fans to #StayHomeStayStrong in PSA from 72andSunny Los Angeles

The National Football League announced today that in collaboration with the National Football League Players Association, clubs, owners and players, more than $35 million has been donated to date, including $3.4M from the NFL Foundation as part of the COVID-19 relief efforts.

The 10 organisations receiving donations are: American Red Cross, Bob Woodruff Foundation, Boys & Girls Clubs of America, CDC Foundation, GENYOUth Foundation, Meals on Wheels America, Salvation Army, Team Rubicon, United Way and Wounded Warrior Project (organisation descriptions below). For more information and to donate visit here

"We have all been impacted by the COVID-19 pandemic. Now more than ever, we need to unify to stay home and stay strong," said NFL commissioner Roger Goodell. "The NFL will continue to find ways to give our support so we can get through this time of uncertainty together." 

In addition to these initial donations, the NFL family has come together to #StayHomeStayStrong to help limit the spread of COVID-19 across the country. As part of this effort, over 50 NFL players, coaches, and Legends have united to create a Public Service Announcement (PSA)​ to share with fans about the strength they are finding in staying at home. The league is also inviting the country to #NFLPLAY60 at home during this time to get their 60 minutes of exercise each day alongside the NFL.

Last week, the NFL launched a series of free digital learning and wellness resources for students, parents and teachers by teaming up with charitable partners such as the American Heart Association and United Way. These resources can be shared broadly and are currently housed here.

Since late January, NFL Auction has been hosting a coronavirus auction to benefit the CDC Foundation and World Health Organisation, first for China-specific efforts and now US-based ones. Fans can bid on autographed and game-used memorabilia and special experiences.

As part of the NFL Draft, taking place April 23rd-25th, the NFL is working on a broad plan to incorporate philanthropy and fundraising to provide additional help for those significantly impacted by the COVID-19 pandemic. More details will be announced in the coming weeks.

During this global public health emergency, the NFL continues to closely coordinate with all 32 teams, public health authorities, as well as community and philanthropic partners on additional opportunities to offer support to those who most need it during this unprecedented time.

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