News UK and The&Partnership Launch Series of Quirky Spots for The Sun

The Sun have launched a new through-the-line marketing campaign aiming to drive direct traffic to their website, thesun.co.uk.

With four films all launching during the Britain’s Got Talent Final, one of ITV's biggest primetime programmes on Sunday June 5th, the campaign uses TV, digital video and social, and is written to drive fame and consideration of thesun.co.uk as Britain’s first choice online destination for news, sport, and showbiz gossip.

Developed by News UK’s dedicated agency Pulse Creative (a joint-venture between The&Partnership, m/SIX and Wunderman Thompson), the message of the campaign is that The Sun’s uniquely personality-packed content is so attention-grabbing, you’ll want to find more ways to spend time with it. 

The campaign, directed by Ric Cantor through Friend London, brings to life the line 'the things people do for thesun.co.uk time'. Each film shows a different protagonist who has found a quirky way of making their moment with thesun.co.uk last just that little bit longer.

Britain's Got Talent the most viewed program in its slot with a peak audience of 6.94m, a 44.9% peak percentage share and an average audience of 6.04m.”

David Sandall, marketing director of The Sun, said, “Earlier this year we launched the idea of “it’s thesun.co.uk time” through digital and OOH, and we are delighted to take the campaign to the next level. Thesun.co.uk is packed full of brilliant content, every day, and we want as many people as possible to enjoy it.”

Jim Dyer, managing director of Pulse Creative, said, “The Sun are rightly proud of their brilliant content and we’re equally proud of this campaign to celebrate it. It’s upbeat and entertaining, everything The Sun is about, and we think people are going to love it.”