Newfoundland Power Selects Target as Agency of Record

Newfoundland Power, a major Canadian utility and a subsidiary of Fortis Inc., is a leader in sustainable energy solutions and safety excellence. It has named Target as its new full-service agency of record (AOR). In this multi-year partnership, Target will play a key role in enhancing safety awareness, and promoting sustainable, energy-efficient solutions for Newfoundland Power’s customers across the province.

“We’re thrilled to partner with Newfoundland Power,” said Target’s president, Catherine Kelly. “They’ve been bringing warmth and light into the homes and businesses of people across the island portion of the province for 140 years. We’re excited to help tell that story.”

Known for its award-winning and highly effective creative work with Newfoundland and Labrador Tourism, Target also has a strong track record in the energy sector, having worked with brands such as Ultramar, North Atlantic Petroleum, Natural Resources Canada, and Irving Oil. This new appointment marks the first AOR partnership between Target and Newfoundland Power, underscoring the agency’s continued growth and expanding influence on a national scale.

Newfoundland Power provides electricity to the majority of customers in Newfoundland and Labrador and has a longstanding commitment to safety, reliability, and community engagement. By partnering with Target, the utility aims to enhance customer education, improve awareness of customer service programs, and keep safety top of mind for customers.