New Zealand Transport's Chilling Message to Drivers

The New Zealand Transport Agency stops time at a crucial moment to deliver a chilling message to drivers about the dangers of excessive speeding.  The hard-hitting “Mistakes” PSA via Clemenger BBDO has gone viral, already reaching over 1.5 million views in the days after its launch.

 
Believe Media director Derin Seale creates a powerful narrative with the :60 clip, showing us two drivers experiencing an extended moment of pause at that split second before they collide into one another. As the two men exit their cars, their conversation personalises the grim repercussions about to take place, with one man pleading for the safety of his son in the backseat.  Unable to alter the outcome, the drivers return behind the wheel and we see a speedometer reading over 100/km per hour before everything changes dramatically. Real-time suddenly returns as the violent moment of impact occurs, and the and the heartbreaking realisation that we're powerless to change a simple mistake made in a second’s time is driven home.

Credits

Brand: NZTA
Title: “Mistakes”

Client: New Zealand Transport Agency
Agency: Clemenger BBDO, Wellington
Executive Creative Director: Philip Andrew
Creative Director: Brigid Alkema
Copywriter: Emily Beautrais
Art Director: Emily Beautrais, Philip Andrew
Agency Producer: Marty Gray
Group Account Director: Linda Major
Account Manager: Bethany Omeri
Director of Digital Innovation: Thomas Scovell
Media Business Director: Annabelle Wilkinson
Media Account Director: Emily Goulden
Principal Scientist (NZTA): Paul Graham
Advertising Manager (NZTA): Rachel Prince

Production Company: Finch
Director: Derin Seale
Producer: Karen Bryson
Executive Producer: Rob Galluzzo
DoP: Stefan Duscio 
Offline: Toybox
Editor: Drew Thompson (Method Studios)
VFX: Fin Design + Effects
VFX Supervisor: Stuart White
Colourist: Ben Eagleton 
Sound Design: Simon Lister
Sound Design Studio: Nylon Studios