New York Lottery to Air a Snowman Meltdown on Facebook Live

To celebrate the holiday season, New York Lottery and McCann New York are changing the holiday tradition of building a snowman. Promoting the idea that a Scratch-Off is the gift that dreams are made of, users are enlisted to help melt a snowman with a Holiday Scratch-Off hidden inside. Through Facebook Live, viewers will be able to guess which scratch-off is hidden within, choose how the snowman is dressed and vote on how to melt him. The livestream will run through 12pm on Friday, December 7th.

All participants are entered for the chance to win a New York Lottery Holiday Prize Pack. Players who correctly guess which scratch-off is inside will be eligible for the grand prize.  

Click here to view the Snowman Meltdown on the New York Lottery's Facebook page.