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Creative in association withGear Seven
Group745

New York Lottery Recorded a Song That Will Have You and Your Dog Howling

24/05/2022
Advertising Agency
New York, USA
544
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Teaming up with McCann New York, the track features totally unique instrumentation to appeal to pet owners and their furry friends

After launching the $1,000,000 Lucky Dog Scratch-Off Game Series, the New York Lottery is back with another treat for dogs and their humans. A new music track just dropped called, 'Wanna Go for a Walk?'

The song features a totally unique instrumentation. It might sound like a hip-hop beat to human ears, but it’s composed using all the sounds that dogs love most. Listen close and you’ll hear squeaky toys, leash jingles, duck quacks, doorbells, clickers and more. Many pet owners already play music for their furry friends, but this song was written so that they’d have something to enjoy together.

The song is available on Spotify, and its accompanying music video can be found YouTube. Directed by Juan Zuleta, the video stars a band of musical pups playing instruments and mixing their doggy track in the studio.

To get tails wagging across social media, the New York Lottery is partnering with @MarleyInNYC and @BubalahPoochie to promote a reaction video challenge. Using a combination of Instagram Reels, Stories, and In-Feed posts, New Yorkers will be challenged to film their dogs listening to the new track. You should expect to see even more adorable dog content the next time you scroll.

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