Wake The Town
Gear Seven/Arc Studios/Shift
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

New York Lottery Recorded a Song That Will Have You and Your Dog Howling



Teaming up with McCann New York, the track features totally unique instrumentation to appeal to pet owners and their furry friends

New York Lottery Recorded a Song That Will Have You and Your Dog Howling

After launching the $1,000,000 Lucky Dog Scratch-Off Game Series, the New York Lottery is back with another treat for dogs and their humans. A new music track just dropped called, 'Wanna Go for a Walk?'

The song features a totally unique instrumentation. It might sound like a hip-hop beat to human ears, but it’s composed using all the sounds that dogs love most. Listen close and you’ll hear squeaky toys, leash jingles, duck quacks, doorbells, clickers and more. Many pet owners already play music for their furry friends, but this song was written so that they’d have something to enjoy together.

The song is available on Spotify, and its accompanying music video can be found YouTube. Directed by Juan Zuleta, the video stars a band of musical pups playing instruments and mixing their doggy track in the studio.

To get tails wagging across social media, the New York Lottery is partnering with @MarleyInNYC and @BubalahPoochie to promote a reaction video challenge. Using a combination of Instagram Reels, Stories, and In-Feed posts, New Yorkers will be challenged to film their dogs listening to the new track. You should expect to see even more adorable dog content the next time you scroll.


Agency / Creative
Post Production / VFX
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Music & Sound Design, Comedy

Categories: Sports and Leisure, Gambling

McCann North America, Tue, 24 May 2022 08:42:10 GMT