New York Fries Brings Luxury to the Food Court with the 'Haute Dog'

When New York Fries told Juniper Park\TBWA that it was introducing a bigger, better version of their Premium Hot Dog, the agency jumped at the opportunity to do something fun and irreverent. As a premium french fry brand, all the items on the New York Fries menu are typically classier than every other offering in the food court. So Juniper Park\TBWA took inspiration from its high-end fashion neighbours in the mall and dubbed it the Haute Dog. The agency then borrowed from some famous, exclusive brands, crafting four bespoke posters for point of sale in store and around the restaurants.

Neil Walker-Wells, creative director at Juniper Park/TBWA, says: "New York Fries has some serious competition in the fast food sector from the bigger names, which is why whenever we get a brief from our client we look to create a certain amount of breakthrough with our work for the brand. The cheeky, slightly sneaky nature of our poster and out of home designs certainly does that. And I love the insight behind this work in regards to harnessing the premium legacy of the high-end brands around the food court to promote the quality of the hot dog."