New Work for Asian Paints from Ogilvy Mumbai

Asian Paints. Homes, a new story. A house is inanimate, a mere shelter.  A home on the other hand is alive, full of emotions, thoughts and myriad meanings. A house turns into a home because of the people who live in it, their interactions, their stories and memories. 

 

 

Asian Paints has always understood this truth about the difference between houses and homes. We have been an integral part of the consumer’s homes and their home stories. We understand the consumer’s relationship and emotions with homes. Consequently our communication has always touched upon various facets of the values & emotions attached with homes. 

 

The now famous ‘Har ghar kuch kehta hai’ campaign was the outcome of this thinking. The communication spoke volumes about the joy of home making.

Taking forward from Har Ghar Kuch Kehta Hai, the new corporate campaign from Asian Paints brings out yet another warm and beautiful story of making someone ‘feel at home’. We love our family, our spouse, parents and kids. It gives us happiness and satisfaction to make them always feel special and loved. 

 

The film takes us through a story of an Army Captain who decorates and sets up the house to welcome his bride home. In doing that, he has taken special care to make her feel at home by bringing a décor resemblance from her parents’ home to her new home, thus creating a sense of a Beautiful Home both in emotion and décor. She’s overwhelmed by her husband’s thoughtful gesture of welcoming her in his life and his home.

Credits

Creative: Abhijit Avasthi, Mahesh Gharat, Pradyumna Chauhan, Shanawaz Quadeer
Account Management:  B. Ramanathan, Tulsi Choksi
Account Planning: Madhukar Sabnavis, Kawal Shoor, Prem Narayan