New Schneider Electric Ads Take 'The Butterfly Effect' to a New Level

BETC Digital has developed a new B2B campaign for Schneider Electric, the global specialist in energy management and automation; to support the brand’s signature Life Is On.

Through the two films we get to know a couple of everyday heroes – used to act in the background and solve problems behind the scenes.

The campaign focuses on the people who use Schneider Electric solutions and show the value of their work. Thanks to Schneider Electric business solutions, companies can solve problems or take on big challenges totally seamlessly.

The films are built on the principle of the butterfly effect and demonstrate the possible huge impact a seemingly tiny, every day action can have, and the disasters that can be avoided – provided you have the right equipment.