Liam started his career as a documentary maker at the BBC, before moving into communications to manage the Design and Photography team at PR consultancy Idea Generation.
He has since worked with top agencies including AMV BBDO, in-house and as a communications consultant and PR director for some of the UK’s most well known cultural brands, including Dorling Kindersley, The 02, The Roundhouse, Rankin, Getty and international companies including Canada’s national theatre, Canadian Stage.
For three years, Liam ran the press office at the UK’s largest music charity, Youth Music. He helped guide the organisation through a period of rapid change, building its profile to become a national leader in advocating for young people and education. He was part of the team that developed the winning bid to government to run the £10million a year national Sing Up programme, designed to get singing back into every primary school.
Liam will work as part of the new Content, Community and Campaigns team and is responsible for D&AD’s external communications and PR as the organisation builds towards its 50th anniversary in 2012. He will focus on building D&AD’s profile as a campaigning organisation for the creative industries and increasing awareness of D&AD’s extensive education programmes for creative professionals and students.
Laura Woodroofe, Director of Content, Community and Campaigns said: ‘Liam brings a depth of knowledge from across the creative community that will help D&AD develop its campaigning voice both in the UK and internationally. We’re delighted to have him as part of the team.’