New McDonald's Spot Shows Dads Will Do Anything for Love

Beautifully directed by Noah Marshall, the latest McDonald's campaign launches with a powerfully emotive 90 second film set to Meatloaf’s classic “I’d do anything for love”. 

Although it’s the story of one dad’s unwavering love for his daughter, it’s sure to resonate with every parent out there. From the moment she’s born there’s nothing he wouldn’t do for her until one day, in her favourite restaurant, he finally draws the line. 

Says Noah Marshall: “The thing that really got me on this project was the true insight that most parents willingly sacrifice a ton of stuff as they raise their kids. The biggest challenge for me was getting my head into the head of a ‘girl dad’ as I have three boys, but I had plenty of mates to share their stories which made for an amusing research process.”

Wilf Sweetland, Managing Partner of The Sweet Shop Australia adds: "It was an absolute pleasure to partner with DDB and the team from McDonald’s. This work is the result of unwavering creative support from all involved – particularly the team at Maccas.”