Global launch campaign directed by Markenfilm’s Jonathan Herman
DDB Berlin’s global launch campaign for the new Volkswagen Golf highlights the vehicle’s plus points by portraying the funny problems they could lead to.
In one spot, the gesture control function sees a man’s car-cleaning zen ruined by his pooch, and the Golf Estate’s ample space inspires a man to cram an almighty amount of luggage into the boot, only to realise his phone is buried in the midst of it. Other films see tricky situations solved.
The films were directed by Markenfilm’s Jonathan Hermas, and each one features a cameo from another in the series. Keep your eyes peeled for them below.