New BMO Milwaukee Bucks Campaign by FCB Canada Supports Fans Over Finance
BMO Harris, one of the Midwest’s largest banks, is kicking off a campaign to introduce a new product: the NBA Milwaukee Bucks Debit Mastercard, just in time for basketball season.
Based on the insight that “fandom is personal, but sponsorships and banks are not,” BMO Harris is utilizing an interesting approach with this launch. The bank’s latest campaign encourages consumers to sign up for a BMO Harris Bucks Debit Mastercard with a bank that loves the sport as much they do. After all, when a bank puts the team in your wallet, that’s the BMO Effect.
The campaign follows a father and his daughter on an amusement park trip, accompanied by real-life Bucks players Giannis Antetokounmpo, Malcolm Brogdon and Tony Snell, with Bucks mascot Bango even making an appearance. Whether it’s being denied entry to the teacups ride (because of height), or having one’s lunch smashed to the floor (don’t eat lunchmeat that offends Bango), the dad’s BMO Bucks Debit Mastercard comes to the rescue.
This fully integrated campaign launched on TV on October 18, and will also include out of home, radio, print and social elements in the weeks to come.
/div>
“When you have the BMO Harris Bucks Debit MasterCard you can take your team with you wherever you go – including amusement parks. Of course, the physical attributes that make NBA players super humans on the court, make for some challenging and funny moments when they encounter rides designed for kids,” commented FCB Toronto Co-Chief Creative Officer Jeff Hilts.
“These hilarious ads help us be part of the fan experience, and they allow us to share our support of the Bucks with fans throughout Wisconsin,” said Justine Fedak, Head of Sponsorships, BMO Harris Bank.
