Netflix's Iconic 'Tudum' Sound Sparks Interesting Stories in Campaign from Publicis Italy

There are stories, and then there are stories so unique that they have the power to surprise us.  

With its latest campaign, Netflix Italy wants to celebrate the audiences who find the original series within the brand and bring Netflix into their everyday lives and pop culture.

To share the passion for those stories, Netflix highlighted one of the most iconic trademarks of the brand: the 'Tudum' we hear every time we start watching a show on the platform. 

The campaign was launched during the Sanremo Music Festival, the pop-culture event of the year in Italy, with more than 22 million interactions on social networks. 

The film, created by Publicis Italy / LePub and directed by Alex Feil, shows different daily scenarios turning into the beginning of great new TV shows or movies, through the eyes of passionate protagonists.