senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Netflix Creates ‘Bobot’ to Tell Us What Wout Weghorst Is Watching Following FIFA World Cup

07/03/2023
Advertising Agency
Buenos Aires, Argentina
189
Share
The campaign, created with Isla, will be launched with a fun commercial starring Gastón Edul

Isla and Netflix finally give an answer to the question we have all asked ourselves these last months. FIFA World Cup. Argentina defeats Netherlands in a dramatic game. In that context, Messi asked Netherlands striker Wout Weghorst a question that travelled around the world: “¿Qué mirá’, bobo?” What are you looking at, fool? A question that remained unanswered…until now. Because Isla and Netflix have created 'Bobot', a bot that will tell us what the Dutch player is watching… on Netflix. It is important to explain that in Spanish the verb “mirar” is used both for “looking at” someone and for “watching” TV. The campaign will be launched with a fun commercial starring the key witness of the birth of that question: reporter Gastón Edul.

“We all like to talk about series. It is something that connects us. Be it with friends, family, co-workers or whoever, at some point the subject always comes up, and the question is ‘What are you watching?’ said Gamba and Greco, Isla’s creative directors.

The campaign includes audiovisual pieces, OOH advertising, and a strong presence in social media.

Brand
Agency / Creative
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from ISLA
Poker Face
Flamin Hot
06/05/2024
15
0
Milk
Xtra Flamin' Hot
02/05/2024
10
0
No Ghosts
Doritos
09/04/2024
24
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0