‘Nescafé Sky Show’ Featuring Actor Ji Chang-Wook Shines Bright at Jakarta Fair Kemayoran

Nescafé Indonesia has successfully launched its unique aerial display 'Nescafé Sky Show' at the Jakarta Fair Kemayoran 2024 on July 13th 2024. Presented by Dentsu Indonesia, this spectacular drone show is part of the introduction of Nescafé's 'Coffee Ala Cafe' brand ambassador, South Korean actor Ji Chang-wook.

Business executive officer of Coffee Néstle Indonesia, Sherif Hani expressed, “We always committed to align our coffee brand modern lifestyles and trends, including the K-Wave phenomenon that has resonated strongly with Gen Z. The enthusiastic support from Ji Chang Wook’s fanbase in Indonesia inspired us to appoint him as as the Brand Ambassador of Nescafe Indonesia. Together with dentsu, we had elevated the launch experience to another level, introducing our Brand Ambassador in a distinctive and historical significant Sky Show at Jakarta Fair Kemayoran.”

The celebrated campaign became the talk of the nation, encouraged participants to capture an image of Ji Chang-wook with their Nescafé and share it on social media, tagging @nescafe_indonesia for a chance to win exclusive prizes. The hashtag #NescafeJCW gained significant traction online, with numerous fans sharing their photos and excitement about the event.

Rommy Pantouw, content director of dentsu X Indonesia shared, "The Nescafé Sky Show was designed to create a unique, engaging brand experience that resonated with the audience. By blending innovation with a beloved celebrity figure, Nescafé Indonesia Nescafé Indonesia is committed to continuously inspiring consumers with a dynamic lifestyle. We have successfully identified a historic moment to implement this idea, marking the first time a brand has presented such a show at the Jakarta Fair Kemayoran. A total of 300 drones were used to create stunning visual configurations for 10 minutes, producing spectacular images in the sky and capturing the attention of thousands of visitors at the Jakarta Fair Kemayoran.”

The Nescafé Sky Show proved to be a resounding success, leaving a lasting impression on the attendees and further solidifying Nescafé's position as a leading brand in the coffee market.