NERD Productions Welcomes Director Rodney Rico

Coming in hot is a new signing at NERD Productions - fashion, beauty and editorial director Rodney Rico. With an honours degree in Filmmaking from Kingston School of Art, Rodney made his mark crafting videos for top magazines and luxury brands worldwide. Inspired by classic films and French New Wave cinema, Rodney's style stands out from the rest and we can’t wait to see his next creative adventure as part of our creative family. NERD sat down with Rodney to chat through its ‘get to know’ questions and what can the team say, he really is a true NERD!

Q> How would you describe your approach to storytelling and visual style as a director? 

Rodney> I’m still very traditional when it comes to filmmaking - I try to be efficient but also bring a sense of realism. I can think of many ways to set up my camera movements to convey the visual storytelling, but I usually end up just holding the camera (handheld), and it becomes more personal to the viewer.

Q> Tell us about your favourite project to date and why it has a sweet spot in your heart. 

Rodney> I wrote an essay about Disney as part of my final year project, specifically about The Little Mermaid (1989). I was approached by the producer who was organising an editorial shoot with an actor starring in the Live Action version, so I was super keen to join. It was a full-circle moment, and I was happy with the results.

Q> If your life was a movie, what would its genre be? 

Rodney> I’m a big horror fan, but I wouldn’t say I want my life to be like a horror movie - maybe more of a romance. Romanticising life keeps me happy in general, and I wouldn’t have it any other way.

Q> What are your career hopes and goals for 2024?

Rodney> I want to work closer with different talents and get to know them better on a personal level before a shoot. I really want to capture their essence and mix my own personal style into it.

Q> And to finish off, tell us a NERDY fact about yourself. 

Rodney> Ooooh, I’m a big Marvel fan, but that’s a whole other story.