senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

NBA Legend Chris Paul Has 'Twins' Moment for State Farm

14/01/2013
280
Share
Felt Music provide whimsical soundtrack for comedy spot

“Despite their dissimilar upbringings, they shared one invaluable trait, they were both born to assist.”

Staring NBA All Star Point-Guard Chris Paul and his fictional twin brother Cliff, this spot for US Insurer State Farm tells the story of the indentical twins who were separated at birth. The two lead completely different lives, but they share one common trait. Both are "born to assist".

Directed by MJZ's Craig Gillespie and produced by Peter Ostella this commercial is as heart warming as it is funny. The playful narrative is perfectly complimented by the frolicsome music produced by Felt's Alex Lodge. "We really wanted to create something that reflected the humour of the visuals within the piece of music without it becoming too comic or obvious and we also wanted it to build in conjunction with the lives of Chris and Cliff." With well over half a million views on YouTube and still soaring this commercial is one to watch. Plus, it also comes with its own Twitter feed (@CliffPaul)

 

Title: Born to Assist
Product: State Farm
Advertising Agency: Translation
Edit Company: Bikini
Music/Sound Design Company: Felt Music
Production Company: MJZ
Music/Sound Production Company Producer: Alex Lodge

 

SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0