Navy Federal Credit Union Frees You up to Stress about Other Things in New Campaign

According to recent research (Pew, Gallup), Americans point to the economy and inflation as their top concerns. Navy Federal Credit Union aims to ease that burden every day, so much so that when you’re a member, you know your finances are covered, and you’re free to stress about other things.

Navy Federal Credit Union explores this concept with four new 'Financially at Ease' TV spots, an evolution of their long running 'Our Members Are the Mission' campaign, with creative produced by AOR MullenLowe. When Navy Federal Credit Union has your back, and you don’t need to worry about your finances, you may actually find yourself worrying about everything from the mundane to the ludicrous. With a relatable and refreshing tone, the new work features financially stress-free Navy Federal Credit Union members whose wandering minds find them in comical scenarios.

A light take on the thought spirals of an anxious generation, the latest work clearly demonstrates the benefits of being a Navy Federal Credit Union member.

What’s more, through a partnership with Vets2Sets, Navy Federal Credit Union has Veterans as part of each production. Vets2Set is a nonprofit organisation designed to help veterans jumpstart a career in the commercial production business by providing unique job experiences.