Natural Ingredients Take on Bacteria in Klinex's Beautifully Visual Campaign

​Klinex, a well-known brand in the hygiene and sanitation industry, recently launched BotaniTech, a natural solution that effectively kills 99.99% of bacteria and viruses. To effectively communicate the benefits of the new product, Klinex collaborated with Onesal and the creative agency Lola MullenLowe in Spain.

​The challenge was to develop a visually striking and unique campaign that highlighted the natural and gentle qualities of BotaniTech while emphasising its effectiveness in killing harmful pathogens. To meet this challenge, Onesal and Lola MullenLowe worked closely together to create a visually stunning video featuring a series of 3D animations. The abstract visuals showcased the natural formula of the product in a creative way, using delicate spheres and beautiful plant-like formations to represent the natural ingredients used in the product.

​The visuals were designed to convey the natural and gentle qualities of BotaniTech while also highlighting its effectiveness in killing bacteria and viruses. The creative team aimed to represent viruses and bacteria in a way that didn't make them appear dirty or unappealing. Instead, they used strong colours, hairs, and fluff to create a striking contrast with the natural formula of BotaniTech.

The collaboration between Lola MullenLowe and Onesal resulted in an original video for Klinex BotaniTech. Through the use of abstract visual design, the project provides a fresh perspective on the product's natural formula. The unique approach taken by the creative teams showcases their ability to think outside the box and create a visually striking representation of the product. The campaign effectively communicated the benefits of BotaniTech and its natural formula to the target audience.​​