National Australia Bank Campaign Supports Businesses to 'Make Ideas More'

NAB has teamed up with Clemenger BBDO to launch a new campaign encouraging small and medium businesses to ‘Make Ideas More’. 

Rolling out across Australia, the campaign brings to life the bank’s longstanding More than Money brand platform and celebrates the ingenuity of business owners across the country as business confidence returns to the highest levels seen since 2010 in the NAB Monthly Business Survey and businesses are re-hiring, ramping up production and creating new jobs. 

The campaign launches with a film that highlights the ability of business owners to see opportunities that others don’t, to see ideas that are hiding in plain sight, and ultimately, the ability to make ideas more. 

NAB’s general manager marketing, business, Elly Bloom, said: “We understand how passionate Australian business owners are and wanted to celebrate their creativity and ability to make ideas more. This is a commitment that NAB is here to support them in bringing those ideas to life via our team of business experts being our 6000 business bankers, specialists and support staff around the country.” 

Clemenger BBDO executive creative director, Richard Williams added: “Ideas are at the core of every successful business of every size. We wanted to remind businesses of the power of ideas and that NAB has the expertise to make them so much more.” 

Mindshare managing director, Christian Solomon said: “Business is key for the future success of Australia. This is how important they are. NAB recognise this and celebrate it consistently. Make Ideas More was used as a way to support businesses to think creatively, adapt, and grow.”