Nate Bargatze Does ‘Girl Math’ in Doordash’s Super Bowl Teaser

DoorDash has teamed-up with Grammy-nominated comedian, actor - and DoorDash mega fan - Nate Bargatze for his first-ever commercial and the brand’s fourth showing at the Super Bowl.

Created by Wieden+Kennedy Portland, the is inspired by the cultural phenomenon “girl math,” by creator Sam James, the 15-second teaser features Bargatze's inner dialogue as he calculates all his savings from DashPass. The aim of the campaign is to spotlight DoorDash’s membership programme, DashPass, and just how much value you get with every DashPass-eligible order. 

The multi-layered campaign, which introduces a new campaign platform for DashPass titled ‘Give Yourself A Pass’, leverages Bargatze's comedic wit to remind viewers just how much value you could get with every DashPass-eligible order. DoorDash will air the 30-second ad during football's season finale on February 9th.

"When we first launched DashPass in 2018, our mission was clear: offer consumers a membership with unbeatable value and savings," said Kofi Amoo-Gottfried, CMO at DoorDash. "As we return to the Big Game for the fourth time, we're proud to say that mission remains unchanged as we bring even more value to members today. Our campaign spotlights how DashPass continues to be your all-access pass to more of what you love, helping you save on every eligible order."

"I'd already been using DoorDash a lot for a pretty long time," added Nate. "So when they reached out to me to do a spot for DashPass I didn't have to think about it much. I already believed in them as a company, sometimes more than once a day if you know what I mean."

DashPass Gives Second Place a Pass 

While one city will be celebrating big the day after the Big Game, the Monday after the game is especially hard for fans dealing with their team's loss.

There's no prize for second place at the Big Game, but the good news is DashPass has your back. DashPass is offering a city-wide promo to help with those runner-up woes on Monday, February 10.

For one day only, DashPass members in the runner-up city will get 50% off one order (up to $15).* Whether you're feeling heartbroken in the City of Brotherly Love or recovering in the city where red and gold runs deep, DashPass has you covered with a promo that'll make you feel like a winner regardless of the final score.

Stay tuned for the full spot which will show Bargatze realizing just how much he's saving on DashPass and letting his splurge desires go wild. Follow DoorDash on Instagram, X, and TikTok to join the DashPass Math conversation and sign up for DashPass here.