Napolina Brings Viral OOH Campaign to the Small Screen with Spin

Following the triumphant launch of the 'Not So Humble Ingredients' Out-of-Home (OOH) campaign, Napolina extends the celebration of its premium ingredients to the digital sphere with a social media campaign managed by leading social media agency, Spin. 

The original OOH campaign drew attention with its visually striking display near Mercato Metropolitano in South London, featuring a grand 3.8m pillar and a 1.3-meter can, paying tribute to Napolina’s Naples heritage and underscoring the brand’s commitment to quality Italian ingredients. 

With the baton passed to Spin, the agency crafted a 360 social media campaign to complement and elevate the original OOH narrative. The social campaign employs platform-specific features, making tinned tomatoes and columns visually engaging, forging a “Not So Humble” connection with audiences and reinforcing Napolina’s dedication to superior ingredients. 

The campaign is currently active and showing promising early results, with the creative reaching over a million unique users and delivering some impressive engagement numbers already. 

“We were thrilled with how our social media extension creatively mirrored and amplified our successful OOH campaign. It’s a celebration of how Napolina’s not so humble ingredients elevate dishes to restaurant standard that really resonated with our audience across various social platforms,” remarked Jeremy Gibson, marketing director at Napolina. 

“As a team of social natives, we were excited by the opportunity to partner with Napolina and take on the challenge of bringing the brilliant OOH work to life on social. By delivering a data driven strategy, supported by some brilliant creative, the results of the campaign speak for itself. I believe it really showcases the undeniable impact that social media has in connecting with audiences and the part it can play in amplifying already successful campaigns.” said Alex Bodini, CEO and co-founder, Spin.