NAPA 'Know-Hows' Turns Curse-Worthy Car Moments Into Cute Kid's Song

After success of NAPA’s old car commercials campaign, we did some more insightful work on what it’s like to have a used car that will eventually break down. And NAPA was looking for another song to use online and drive people to stores.

When your car breaks down you immediately feel rage, this song helps you get through it with the answer. Introducing “The NAPA KNOW HOWS.”

Using the signature NAPA characters of Tyler and Rick along with funny songs that are a cross between auto part jingles and The Wiggles, camapign lets people know that when they’re having car trouble they don’t need to get mad. They just need to head to NAPA. 

VML ECD Aaron Evanson comments, “Car trouble is never fun. We hope this song, and of course NAPA Auto Parts, can help alleviate the pain. I took my daughter to a Wiggles concert 13 years ago.... I guess it stuck with me”.