Naked Announces New Manangement Team

Naked Communications has announced a new three-person leadership team for the agency. Tim Kirby has been promoted to managing director, Brett Rolfe promoted to chief strategy officer, and Jon Burden, CD at Saatchi & Saatchi, will join the team as executive creative director.

“I'm looking forward to joining Tim and Brett at the helm of Naked – a team with exceptional talent and the rock solid support of Matthew Melhuish, it’s an exciting sum of the parts. We're aligned in our passion to create great work,” said Burden.

Matthew Melhuish, Group CEO for Naked added: “Tim, Brett and Jon combine all the elements we need to form an outstanding leadership team to take Naked forward. The business is well set with a great roster of clients in Sydney; I’m excited about where the team will take it from here.”

Burden brings impressive creative credentials to the agency having started his career at Wieden & Kennedy Amsterdam, co-creating Nike’s Joga Bonito campaign for the FIFA World Cup.

He has continued this calibre of work since moving to Australia in 2006. At Saatchi & Saatchi, his Penny the Pirate campaign for OPSM has already collected over 50 creative and effectiveness awards globally.