NAB Celebrates AFLW With New 'History in the Making' Campaign
NAB is proudly celebrating its support of the AFLW competition today through the launch of its latest campaign, History in the Making, created in partnership with Clemenger BBDO Melbourne.
Following on from the inaugural campaign, Supporting every footballer's dreams, the 2018 campaign recognises and celebrates that, through the AFLW's infancy, every moment, every play, and every decision has the chance to make history for players and fans alike.
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Using AFLW talent, the players from those eras have been replaced with today's AFLW stars, Daisy Pearce, Darcy Vescio, and Katie Brennan, with the players superimposed into the actual games from those decades. The film is then rounded out in the current era, with Sabrina Frederick-Traub creating a new moment of history in the closing scene.
For those who want to truly immerse themselves in the campaign, an interactive Snapchat filter will be available that allows fans to reimagine themselves as a footballer from past eras by framing them in a design reminiscent of vintage football cards, with one available for each of the eight AFLW clubs.
NAB general manager of brand experience, Michael Nearhos, said NAB was proud to promote the important opportunities that the AFLW has created for generations of Australian women.
Says Nearhos: "The AFLW is such a momentous competition, providing overdue recognition of the incredible female football talent across the country. Through this campaign, we want to invite every footy fan across the country to get behind the AFLW competition and celebrate history in the making."
Launching across TV, print, digital and social channels, History in the Making celebrates NAB's commitment to football across the country - from the next generation of stars through NAB's AFL Auskick program, right through to the stars of today in the AFL and AFLW.
Says Andrew Knott, chief marketing officer, NAB: "We feel this campaign is the ultimate tribute to the talented players that make up the AFLW. We're proud to partner with the AFLW and support the competition as it continues to make history."
Says Richard Williams, CD, Clemenger BBDO, Melbourne: "Clemenger is extremely proud of supporting NAB to deliver History in the Making. It's a campaign that reminds footy fans that as AFLW is only in its second season, every moment they witness could one day be part of football history."
Following on from the inaugural campaign, Supporting every footballer's dreams, the 2018 campaign recognises and celebrates that, through the AFLW's infancy, every moment, every play, and every decision has the chance to make history for players and fans alike.
Using AFLW talent, the players from those eras have been replaced with today's AFLW stars, Daisy Pearce, Darcy Vescio, and Katie Brennan, with the players superimposed into the actual games from those decades. The film is then rounded out in the current era, with Sabrina Frederick-Traub creating a new moment of history in the closing scene.For those who want to truly immerse themselves in the campaign, an interactive Snapchat filter will be available that allows fans to reimagine themselves as a footballer from past eras by framing them in a design reminiscent of vintage football cards, with one available for each of the eight AFLW clubs.
NAB general manager of brand experience, Michael Nearhos, said NAB was proud to promote the important opportunities that the AFLW has created for generations of Australian women.
Says Nearhos: "The AFLW is such a momentous competition, providing overdue recognition of the incredible female football talent across the country. Through this campaign, we want to invite every footy fan across the country to get behind the AFLW competition and celebrate history in the making."
Launching across TV, print, digital and social channels, History in the Making celebrates NAB's commitment to football across the country - from the next generation of stars through NAB's AFL Auskick program, right through to the stars of today in the AFL and AFLW.
Says Andrew Knott, chief marketing officer, NAB: "We feel this campaign is the ultimate tribute to the talented players that make up the AFLW. We're proud to partner with the AFLW and support the competition as it continues to make history."
Says Richard Williams, CD, Clemenger BBDO, Melbourne: "Clemenger is extremely proud of supporting NAB to deliver History in the Making. It's a campaign that reminds footy fans that as AFLW is only in its second season, every moment they witness could one day be part of football history."
