NAB Appoints Natalie Lockwood as CMO

NAB has appointed Natalie Lockwood as CMO, effective from January 2025.

Natalie was formerly Visa's vice president, head of marketing across Australia, New Zealand, and South Pacific. She spent more than eight years at Visa, joining in 2016 as head of client relationship management. Before that, she was general manager, marketing at the ASX.

In her new role, she replaces Suzana Ristevski who moved to Google earlier this year.

“Natalie is an accomplished marketing leader with over 20 years’ experience working in the financial services and payments industry, both in Australia and around the globe,” said Les Matheson, NAB Group's chief operating officer.

“It’s clear Natalie is passionate about delivering for customers and we’re looking forward to her bringing her vast global experiences and insights to help us make NAB the bank of choice for as many Australians as possible.”

Natalie has also worked as managing director at STW Group's (now WPP) Edge Asia Vietnam, and at Mastercard as vice president of marketing, Australasia before becoming the company's group head of regional marketing across the Middle East, APAC, and Africa.

“I’m really excited about joining NAB, one of Australia’s most well-known brands and helping to deliver great experiences for NAB’s customers,” Natalie said of her new role.

“NAB has more than 10 million customers so the ability to positively impact the lives of so many people every day through the experiences they see and feel is something I look forward to most.

“NAB has a bold customer-centric ambition and I’m looking forward to working with the team on how we deliver a truly great experience for NAB’s customers.”

In February, Suzana shifted to Google from the Big Four Bank to become the tech company's marketing lead across AUNZ.