'Mythbusters vs Fact Confirmers'

The MythBusters do exciting, dangerous, and suspenseful work every day. The Fact Confirmers? Not so much. Carmichael Lynch and the Denver Museum of Nature & Science introduce us to these Fact Confirmers in a new TV and online campaign to support MythBusters: The Explosive Exhibition. “MythBusters is so famous and well-loved that it can be easy to gloss over what's really in the name: these guys are busting apart myths,” said Marty Senn, executive creative director at Carmichael Lynch. “Throwing Fact Confirmers up against it really reminds you how exciting it is to roll up your sleeves and blow things up, and The Explosive Exhibition is inviting you to do just that.” 

The goal of the campaign is to drive traffic to the exhibit and engage the Museum's audience in a fun and entertaining way. "This exhibit is an invitation to come play and learn," said Amanda Bennett, director of marketing for the Denver Museum of Nature & Science. “It’s not about just watching the MythBusters, but getting to be one.”