Mon, 05 Dec 2022 11:49:49 GMT
2022’s Music+Sound Awards Best Sound Design in Online, Viral + Ambient Advertising winner was YESSIAN MUSIC for JEFF DITTENBER’S incredible sound on Midnight Sherpa’s SONY ‘Atmos Soundbar’ spot.
Yessian shares fascinating insight into the tech involved...
“The new Sony Atmos products allowed us to approach this project in very much the same way we would approach a cinematic film. First, we began to create detailed sound design to support the visual narrative of the story. However, since the final delivery was intended for an immersive format, we also created many more additional layers of sound that we used to fill out the entire 360 space of the Atmos platform. By using cutting edge versions of multichannel and object-based audio software, which includes Pro Tools Ultimate and the Dolby Atmos Production Suite, among others, we were able to easily integrate the Dolby Atmos mixing workflows into our 7.1.4 studio.
The Dolby Atmos Production Suite is extremely powerful and allowed us to create a fully immersive Atmos mix that spoke very well on the new Sony Atmos speakers. Additionally the Dolby software allowed us to create a two channel Binaural mix directly from the multichannel Atmos mix itself. We used the Atmos mix as a starting point, then monitored using headphones, which then allowed us to further tailor the mix specifically for a binaural delivery. The sense of depth is very immersive and impressive. The main goal had always been to create something dynamic, powerful, and engaging, that could showcase the performance of the new Sony Atmos products, and these tools certainly helped us achieve that.”
Genres: Music & Sound Design
Categories: Entertainment Systems, Home AppliancesMusic+Sound Awards, Mon, 05 Dec 2022 11:49:49 GMT