Tue, 13 Dec 2022 16:55:19 GMT
This year MassiveMusic Warsaw won Best Use of Production Music in Online Advertising at The Music+Sound Awards with the use of Leigh Gracie’s track ‘You Got Me Started’ on the Rakiety Foundation 'Houston we have a percentage to collect' spot.
Rakiety Oncology Foundation is a charity who deals with activities aimed at organising the continuation of treatment for Ukrainian cancer patients in Poland.
MassiveMusic describes how they knew immediately it was the perfect track…
“What is the daily life of cancer patients? Every day they are suspended between the disease and everyday life. That's why we can compare their struggle to the most challenging mission in the history of humankind - Apollo 13. We were invited to this critical project to determine the musical direction and find a suitable song to emphasize the message and express appropriate emotions on the spot.
We knew right from the beginning that we wanted to convey hope through the song. This emotion is the most important for us here. We also wanted a warm sound, so we looked for pieces that had a natural warmth resulting from the use of tubes during mixing/mastering. The obvious direction for us was Soul from the 60s/70s, with just the suitable break to indicate the climax. Hearing the words "You got me started anew. In a way, you know you gave me a choice," we knew we had it. We met every one of our objectives, and the spot became complete.”
Genres: Music & Sound DesignMusic+Sound Awards, Tue, 13 Dec 2022 16:55:19 GMT