Music+Sound Awards Winner Spotlight: Anton Trailer and Johnnie Walker ‘Anthem’

The Music+Sound Award for Best Sync in Broadcast Advertising, SPONSORED BY Lemon Wax, was taken this year by Anton Trailer at Trailer Media for his supervision on the Johnnie Walker ‘Anthem’ spot, featuring the EPIC mash-up of classics by Run DMC feat. Aerosmith with ‘Walk This Way’, Lou Reed's ‘Walk On The Wild Side’ and Loretta Lynn's ‘These Boots Are Made For Walking’. It’s no wonder his work was what won the jury over. Read what Anton had to say about this ambitious (to the nth degree!), perfectly executed, project…

“The brief was to bring some of the most iconic music together in one mix for the campaign. Wrestling the likes of Steve Tyler through to the Lou Reed Estate took a mix of planning, patience, dogged resilience and some serious negotiating. Licensing these works individually would have been a task but bringing together such huge rights in a ‘mash-up’ for advertising was a first. There were early doubters the idea could even be pulled off, but as one label head summarised after the spot went live, this was one of the most rewarding projects we’ve been involved with. Sony Music London (Aerosmith & Run DMC & Lou Reed) giving equal praise, saying it was the “biggest spot of the last decade and a first for a number of reasons”.