MullenLowe US' Drunk Driving Taxi Stunt Causes a Stir in New Film
Rogue Director Sam Cadman has directed a road safety film to highlight problems caused by texting & driving, a dangerous example of distracted driving.
The video was produced through Station Film using hidden cameras and includes real people getting into the taxi.
According to MullenLowe Creative Director John Kearse, "People text and drive. These same people know that texting and driving is a bad idea. Yet, in a classic case of 'it won’t happen to me,' they continue to do it. Far more people are injured in distracted driving accidents than drunk driving. Obviously, drunk driving is nothing to joke about, and is something any reasonable person would classify as a terrible idea. Why do we view texting and driving differently?"
Kearse noted, "The vodka was water. The beers were energy drinks with beer labels wrapped around them. So the cabbie was very wound up by the end of the day, even though his demeanor remained extremely relaxed. That’s some serious acting. By the way, the driver was never actually texting. All sounds and "texts" from his phone were pre-recorded video clips that made it seem like he was actually sending and receiving messages. So, hopefully, no lives were put at risk in the making of this video."
Chief Creative Officer: Mark Wenneker
Art Director: Mauricio Perez
Executive Creative Director: Tim Vaccarino/Dave Weist
Strategist: Michael Mann
Head of TV / Production: Zeke Bowman
Group Account Director: Eric Fulwiler
Group Creative Director: John Kearse, Rob Kottkamp
Creative Agency: MullenLowe
Strategy Director: Eric Williamson
Account Executive: Justin Rodis
Project Manager: Gillie Bruce
Director of Integrated Production: Liza Near
Account Management: Danielle Morrissey
Senior Business Manager: Vanessa Fazio
Senior Producer: Trish Dowley
Associate Creative Director: Nick Mathisen
Music and Sound
Audio Post Production: Soundtrack BOS
Music Production: APM Music LA
Sound Design: Mike Secher
Edit Assistant: Tyler Hurst
Edit Company: ps260 NY
Editor: Maury Loeb
Post Production / VFX
Colourist: Rob Sciarratta @ CO3 NY
Post Production House: Brickyard VFX BOS
Producer: Ellen Schmitt
Visual Effects Artist: Jimi Simmons/Gina Downing