Mr+Positive Ranked #1 Production Company in Asia

Little Black Book has unveiled its League Table of Creativity rankings, with Mr+Positive named the number one production company in Asia in 2024

The League Table of Creativity is powered by The Immortal Awards, with every single entry into the competition scoring points. Points are attributed to all entrant companies and any credited companies which are members of LBB.

Mr+Positive, based in Tokyo, Japan, takes the top spot among production companies in Asia, having made a name for itself with a number of notable projects. 

Among these is the sunny, energetic film for Suntory’s 196 drink filled with dancing and visually arresting product shots. ‘Tokyo Marathon: Old Shoes’ for Nike explores, with humour, the question all marathoners ask themselves before a race: should I wear new running shoes or not?

Then there’s the film for the AMAN Tokyo hotel, capturing the sights and sounds of the city alongside the hotel’s luxurious interiors and service. What these films clearly demonstrate is the level of versatility and craft that Mr+Positive brings to its work and why it deserves to be ranked first in Asia. 

The production company’s founder and executive producer, Peter Grasse, comments: “This achievement marks a significant milestone for our young company, and it holds special meaning for the fresh-faced producers at Mr+Positive. We made it a priority to hire young, capable, positive producers with a can-do attitude. The reality of commercial production is that it can be challenging to teach an old dog new tricks, and that's why the team at Mr+Positive was not only selected for their ability to fight their way out of a wet paper bag, but also for their ability to tackle challenges with optimism and a smile. 

I frequently encourage young professionals to focus on pursuing work that can be celebrated, and by the very nature of our wide-eyed new company, every project at Mr+Positive concludes with success. Being ranked number one, not just in Japan but across Asia, is a testament to our artistic excellence and our growing presence in the region which we’re marking further with the opening of a new Mr+Positive office in Singapore.

Paul Monan, Little Black Book’s awards director, added: “I am thrilled for Peter and the team at Mr+Positive for their success in this year's rankings. Having judged the Immortals in the past, Peter knows the rigorous standard that our juries set when benchmarking creativity. So to see the team score more points than any other production company across Asia is some achievement and testament to the stellar work that they do for the clients.”

The League Table of Creativity is a transparent ranking of the world’s creative companies, covering creative agencies through to production companies and post production houses within the LBB member base.

Furthering LBB’s mission to celebrate creativity, the League Table can be filtered to show the top-ranking companies in different countries, regions, fields and networks. You can draw your own insights from the table here.

A points system has been applied to every Immortal Awards entry, all scored by 2024's ten local, six regional, and one global juries.

The League Table shows how many points each company has earned, and from how many entries, demonstrating not just the total number of points won but the quality of those points. Points will be added to the table following each Immortal Awards cycle, meaning all Little Black Book members can track their ranking and amass points year-on-year.