MRM//McCann Appoints New Leadership Team in Beijing

MRM//McCann has made two senior appointments to further advance its Beijing operation, appointing Steven Hua and Richard Wang as General Manager and Creative Partner, respectively, with immediate effect.

The boost in MRM//McCann’s Beijing leadership team ensures that the agency can best capitalize on opportunities, ramping up performance and helping MRM//McCann to better meet clients’ evolving needs.

Steven Hua will be responsible for overseeing the business portfolio of the Beijing office and helping the agency to grow its client roster. He will report to Mike Zeng, Managing Director of MRM//McCann China. 

Mike commented, “Steven’s strengths in strategic thinking, new business ambitions and market knowledge, combined with a passion for innovation, will further MRM//McCann’s positive reputation in this dynamic marketplace.” 

Steven was most recently a business director for Isobar Shanghai, where he managed all aspects of digital and social media marketing for clients including Coca Cola, RIOT and Tencent in China. Prior to Isobar, Steven worked in various marketing and business development roles at DDB, McCann Health, and Publicis 133, serving a diverse portfolio of accounts such as Mengniu, Volkswagen and DS.

"I’m excited to be re-joining the McCann network, and am looking forward to creating and delivering innovative marketing solutions to further benefit our MRM//McCann clients”, commented Steven. 

Richard’s appointment is a newly-created role, in which he will oversee the creative development for each account in the Beijing office, guiding his team to deliver the most effective digital and integrated marketing solutions. As Creative Partner, he will report to Steven Hua. 

With more than 14 years of experience in strategic counselling and integrated campaigns, Richard has developed expertise in both creative excellence and digital marketing. Previously a creative director with DDB, Richard has also set-up and run his own agency. Richard has a proven track record developing and delivering successful creative solutions for a broad range of clients, including Huawei, China CITIC Bank, and IBM.

Mike remarked on this senior appointment, “We are committed to developing innovative marketing solutions and best-in-class creative products for our clients. Success in Beijing is critical. We have drive and a clear road map, and I have full confidence that Steven and Richard are the right leaders to make this happen.”