MRM with McCann Worldgroup Show the Magic of USPS During the Holiday Season with Festive Campaign

You might think that delivering over a billion packages this holiday requires flying reindeer or a bottomless bag of gifts. But it’s not magic that makes more holiday deliveries to homes in the US than anyone else, it’s the new trucks USPS has added to its fleet; the network they've worked tirelessly to update; and most importantly, it’s the hard-working people of the United States Postal Service. This campaign from MRM and McCann New York aims to show you the real magic at work this season.

Chris Karpenko, executive director of brand marketing at USPS, comments: "Every year the postal service and its employees deliver millions of cards and packages to its customers for the holidays.  Our employees are dedicated and take tremendous pride in making that holiday Magic happen for all of America. We are everywhere, in our communities and neighborhoods across the country.  It’s that personal connection that makes it matter even more."

The charming spot was directed by Cole Webley through Sanctuary.