Thu, 16 Feb 2023 17:38:44 GMT
MRM, the leading relationship marketing and martech agency, today announced that Bradley Rogers has been promoted to global president, expanding on his current role as global chief operating officer and president of MRM New York.
Bradley, who joined MRM in 2019 as global chief operating officer, will broaden his remit to take on strategic oversight of the MRM global client portfolio, along with oversight of MRM’s West Coast offices. Bradley will continue to report to Kate MacNevin, MRM’s global chairwoman and CEO, and chief operating officer of McCann Worldgroup.
"Bradley has enormous experience managing large and complex marketing organisations, and what makes him so valuable to MRM is his emphasis on our people and culture, coupled with his focus on building trusted client partnerships,” said Kate. “Under Bradley’s direction, MRM can continue to develop and innovate its business model and offerings on a global scale, ensuring that all of our teams and people have the resources to deliver the rapidly evolving solutions our clients need.”
The effects of Bradley’s leadership of MRM New York are considerable, with the agency achieving double-digit growth in 2022 and adding new business assignments from brands in the technology, gaming, entertainment, and financial sectors. MRM New York works with some of the industry’s largest and most respected clients and brands, including The United States Postal Service, Cigna, and Reckitt.
“I am thrilled by this opportunity to help grow the best marketing agency in the business on a global scale,” Bradley said. “We have a team of superstars at the leadership level across our breadth of offerings; CRM, Commerce, Data & Technology. With our incredible talent, the acquisition of RafterOne, and the support of McCann Worldgroup, we are poised for unprecedented growth and innovation.”
Bradley, coupled with his leadership team and CCO Harsh Kapadia, has guided the surge in creative excellence at the New York office over the past year. MRM New York was the creative force behind innovative and culturally dynamic campaigns such as Motorola’s social-first “#HangUpOnIt” campaign, an ode to the enduring love of the brand’s iconic flip phone, which featured the world’s first shoppable GIF and Movember’s playful Web 3 'Non-Fungible Testicles' campaign, featuring interactive NFTs that helped raise awareness around regular self-checks for testicular cancer. That breakthrough work was awarded Silver at the Cannes Lions International Festival of Creativity in the Health & Wellness category.
Prior to joining MRM in 2019, Bradley spent 13 years at WPP’s Neo@Ogilvy, among the industry’s top performance marketing agencies, where he rose to global COO. He began his career at Dentsu/Aegis Media, where he helped to develop Isobar, Carat Digital, and other digital shops in the agency’s portfolio. Bradley grew up in the UK and has been living in New York with his family since 2010.view more - Hires, Wins & BusinessMRM, Thu, 16 Feb 2023 17:38:44 GMT