Mr Wolfdog in Shock Old Spice Resignation

All good things – especially if they involve a wild animal being appointed the director of marketing for a leading men's grooming brand – must come to an end. Old Spice today announced that Mr. Wolfdog will officially step down as the brand's Director of Marketing. Watch Mr. Wolfdog's "resignation" video for more answers.

 

 

Hired to support the launch of Old Spice Wild Collection, Director Wolfdog had a productive and memorable first week on the job, schooling millions about business, oversized bar charts and thriving professionally in this dog-eat-dog world. From releasing a series of "how to succeed in life videos" and conducting live business Webinars, to searching for a personal assistant via Google+ Hangouts and providing negotiating tips to NFL free agents and love advice to "The Bachelor's Sean Lowe", there wasn't anything Director Wolfdog couldn't handle. He even released an album of inspirational business music and posted a toll-free number (866-695-2407) for people to call who needed to look busy at work.

 

If you missed any of Director Wolfdog's informative and entertaining work week activities, you can evaluate his performance at Old Spice's YouTube channel or Mr. Wolfdog's personal business blog/Tumblr.

 

In just four days, the Old Spice Director Wolfdog digital campaign generated 4+ million total video views on YouTube, nearly 600,000 page views of Old Spice.com and MrWolfdog.com, 30,000+ new social fans, followers and subscribers on Old Spice's social channels, and interestingly enough more than 7 years of video content was viewed – the average lifespan of a wild wolf.