MOX Welcomes Vuk Bojovic as Business Development Director

MOX has brought Vuk Bojovic on board as business development director, driving the agency’s expansion in the US after the launch of a New York office last year.

In his new role, Vuk will lead a dynamic new business pipeline, identify commercial and development opportunities, and help grow the US strategic and creative offering.

Vuk joins from global fashion and media brand, Highsnobiety. As a sales lead for automotive, CPG and QSR verticals, he led growth efforts for major campaigns with Nissan, Cadillac, and Coca-Cola. In his prior role at Turner Duckworth, a Publicis Groupe agency, Vuk served as a global new business director for the New York, London and San Francisco offices, helping to bring in long-standing clients like Citigroup and Optum (UnitedHealth Group), among others. Vuk also worked internationally across New York, London and Singapore while at Jones Knowles Ritchie, a branding agency where he managed clients including AB-InBev, Mars, Suntory, and Unilever, and pushed growth in Southeast Asia.

Vuk comments, “I'm extremely excited to join MOX and help shape the future of the US business. I have been following the agency's work that's focused on youth culture for years and can't wait to introduce this way of thinking to brands on this side of the Atlantic. The type of strategically-backed, creative work that MOX does is not only suitable for lifestyle brands, but also luxury players that understand the importance of being part of the culture.”

Tiffany Macquet, head of growth and marketing, adds, "I am looking forward to having Vuk on board to lead our US expansion. His experience in connecting brands with culture, across industries and borders, makes him the perfect fit as we grow our presence stateside. At MOX, we’re all about creative ambition and cultural relevance, and Vuk brings both in spades. I can’t wait to see how he helps shape the next chapter of our work and partnerships in the US!"